The Fun Theory

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The Fun Theory

October 21, 2009 by marketingmal

I’m a fan of fun and funny advertising. Volkswagon has created a series of youtube video commercials as part of “The Fun Theory” that show how to increase good works by making them fun.

Fun can obviously change behavior for the better.

Yes, yes it can. I think it can also change the way we view companies who encourage this type of fun-induced behavior.

Here’s my favorite thus far:

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Posted in General | 2 Comments

2 Responses

on October 28, 2009 at 10:12 pm Heather

love.
on October 29, 2009 at 10:23 pm Tommy G

Hii….. The fun theory….those steps were cool. What I thought was wierd was that VW was only mentioned very briefly and at the very end. POPS